Young Entrepreneurs Need a Head Start
The Youth Entrepreneurship Survey 2010, a Harris Interactive online poll conducted on for the Ewing Marion Kauffman Foundation, revealed that 40 percent of young people show a great interest in becoming an entrepreneur.
Why is this? Is it because of the popularity of TV programs such as The Apprentice, and the changing image of entrepreneurs from corporate 'fat cats' to young, stylish, go-getting, hard-hitting business mavericks? People like Richard Branson and Peter Jones have obviously done much to change the public perception of entrepreneurs and business executives.
Let's assume that what these 40% of young people are not saying is that they just want an easy route to flash cars and sharp suits. Let's say that they want to put in the hard work and dedication and get back the satisfaction of having built a business for themselves. What's missing? What's the single most important skill that they need?
You guessed it. Pitching.
Look around any High Street or Industrial Estate. Companies exist to sell every product and service conceivable, and quite a few that you would never have guessed existed. Therefore, what you sell isn't important. You can make money out of anything.
What about passion? Don't entrepreneurs have to start a business that they are passionate about? Something that they have a personal interest in? No. That makes it a hobby. Entrepreneurs have a startling range of business activities, because what they are passionate about is business itself. They don't really care what they business does, as long as it does it well.
Business management skills? They pick them up as they go along. This is a generation of people who don't read user manuals, and when you buy an electronic product today, you don't even get a user manual. You get a quick start guide. If you want the manual, go to the website and download it yourself.
Pitching skills? People like Peter Jones have said that their pitching skills were dreadful at first, and that they had to learn this most critical skill through trial and error.
Where would they be today if they had hit the ground running?
Where will you be tomorrow after reading The Pitching Bible?