The Pitching Bible
  • "Brilliant advice. We should all have Paul on speed dial"
  • "Pitch Up" shows jobseekers how to develop their own brand to compliment and fit in with the brand the recruiting company is aiming to create.
  • "If you are in sales or if your business or personal life depends on great communication, then you need the Pitching Bible by Paul Boross."
    Tom Ziglar, CEO, Ziglar Inc.
  • "Problems with pitching or presenting? Paul Boross is your man"
    Real Business Magazine
  • "Boross is the boss when it comes to learning the know-how of successful, effective and memorable pitching"
    Gavin Duffy - Dragons' Den Ireland
  • "Paul Boross is hugely talented and very popular. He has, without doubt, reached the very top of his profession."
    Mike Myers, Actor/Comedian/Producer (Shrek, Austin Powers, Wayne's World)
  • "Paul is passionate about his subject and his enthusiasm is contagious"
    Debbie O’Sullivan, senior industry manager, Google
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    Daily Mail
  • "What The Pitch Doctor teaches can be used by anybody, in any area of life"
    2009 Entertainment Master Class participant
  • "Paul is an immensely accomplished trainer. He knows his subjects inside out and understands that every great manager needs to slow down sometimes in order to go faster in the long run"
    Carl Honoré, international speaker and bestselling author of ‘In Praise of Slow’
  • "Paul can do it all, from motivational speaking to keynote presentations, from one-to-one coaching to group training"
    David Rose, former creative director, Walt Disney International Television, channel editor, Nickelodeon, and producer of Mrs Henderson Presents
  • "Working up a pitch? Check out The Pitch Doctor, a true meister"
    Dr Ayan Panja, BBC TV series’ The Health Show and Street Doctor
  • "Paul is an excellent skills coach, amongst many other things, and uses his humour and intuition to help people maximise their ability"
    Dr Ayan Panja, Star of BBC 1 series Street Doctor
  • "I highly recommend Paul Boross"
    Dr Richard Bandler, co-creator of NLP
  • Inspiring, motivating and fun, Paul has developed our team and our skills in a positive and enjoyable way
    Eivind Landsverk, Program Director TVNorge AS
  • "Can’t close those deals? Learn the Seven Secrets of a Successful Business Pitch. The Pitching Bible is great advice on sales and life"
    CNBC – Bullish On Books
  • "The Pitch Doctor is to communication what Delia is to cookery"
    Ainsley Harriott, TV presenter and celebrity chef
  • "You were amazing, inspiring and brilliant!"
    Ellie Springett, Communications Director, Virgin Unite
  • "The Pitch Doctor has been directly responsible for us winning new business"
    Gavin Wheeler, joint managing director, WDMP Advertising
  • "The thing about The Pitch Doctor’s training is that it works. It’s not quite magic — but your results will be"
    Ian Haworth, chairman and global creative officer, WWAVRC Rapp Collins
  • "I highly recommend it"
    Jeff Ford, Director of Programmes, Channel FIVE
  • "Our international participants describe Paul as 'an excellent trainer', 'a great lecturer' and 'brilliant'."
    John Gough, head of programme, Entertainment Master Class, The Format Academy for Entertainment Television
  • "With humour and skill, Paul Boross enables people to make significant and important changes in their lives"
    John La Valle, President of The Society of NLP and co-author of Persuasion Engineering
  • "Your sessions were fascinating and feedback has been excellent."
    John Marshall International Trade Adviser, Digital Media, UK Trade & Investment
  • "The Pitch Doctor is the communication expert's expert"
    Jon Briggs, owner, Excellent Voice Company and voice of BBC TV’s The Weakest Link
  • "Paul is a fantastic pitch doctor... obtaining excellent results"
    Laurine Garaude, Director of TV Division - MIPTV, MIPCOM at Reed MIDEM
  • "We could not have obtained such excellent results without your participation"
    Lee, Jae Woong, president and CEO, Korea Creative Content Agency
  • "We called in The Pitch Doctor — and we estimate that we’ve had a 75% increase in our pitch rate as a result"
    Les Hughes, managing partner, STEEL
  • "The Pitch Doctor does 'entertrainment' better than anybody in the business"
    Lindsay Duthie, head of development, ETV
  • "It’s fun, it’s entertaining...you will learn a great deal without even realising it."
    Neil Mullarkey, Director at ImprovYourBiz and Co-founder of The Comedy Store Players
  • "If you want to know how to present your message so that it grabs the other person’s attention, excites them and wins them over... Paul Boross is your man."
    Owen Fitzpatrick. Psychologist Co-author Conversations with Dr Richard Bandler Creator of The Charisma Bootcamp
  • "If you want the best results, you hire the best – Paul Boross is the best."
    Paul Heaney, managing director, Cineflix International
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    Paul Heaney, managing director, Cineflix International
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    Paul Provenza, Director of the hit film The Aristocrats and Presenter of The Green Room with Paul Provenza on Showtime
  • "They take time management techniques they would normally use with sports stars and captains of industry and turn them on ordinary, shambolic people with dramatic and encouraging results"
    Radio Times
  • "The battery of tricks and insights that Boross and Thomson use can be almost spooky. In one programme they coach a woman to double her reading speed in just 20 minutes – so quick that the director was worried that the viewers wouldn’t believe it"
    Radio Times
  • "The Pitch Doctor has the unique ability to turn a mundane business pitch into a work of art"
    Rupert Ashe, managing director, Video Jug and owner, Wall House Consulting
  • "In an industry where every meeting counts, Paul provides an invaluable service"
    Steve Blame, freelance writer, format developer and former MTV news editor and presenter
  • "The Pitch Doctor is an inspirational coach and motivational speaker"
    Sue Rider, Owner, Sue Rider Management
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    Terry Jones, Senior Learning & Development Business Partner at Google
  • "A master class in verbal communication"
    The Daily Express
  • "Speed Up, Slow Down is the latest reality show for our time-poor generation and, barely halfway through it’s six-week run, is already a huge hit with BBC2 viewers"
    The Daily Express
  • "Paul Boross is a man who can make you laugh while dramatically changing your life for the better"
    The Politics Show, BBC
  • "Paul Boross is a man who can make you laugh while dramatically changing your life for the better"
    The Politics Show, BBC TV
  • "Jaw-droppingly simple but fabulously effective"
    Time Out
  • "Jaw-droopingly simple but fabulously effective"
    Time Out
  • "Paul's training is inspiring, motivating and fun. That's why we invite him back again and again"
    Trond Kvernstrom, CEO, Monster Entertainment AS
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Standing Out from the Crowd

Cormac Moore who runs Headcases in Ireland asked me to write an article for his website on the subject of 'standing out from the crowd', so I thought you might like to read it here too...

 

 

In my work as The Pitch Doctor, one of the most common questions that comes up is “How do I make myself memorable?”

Standing out from the crowd is actually one of the easiest things to do. Standing out for the right reasons is one of the most difficult.

Put yourself in someone else’s shoes for a moment. What makes other people stand out to you? Who is the most memorable person you have ever met? And most importantly, why were they memorable to YOU?

A quality that makes you memorable is most definitely in the eye of the beholder. What is memorable to you is background noise to someone else. So therein lies our first problem.

Your challenge is actually not to stand out from the crowd, but to be memorable to the person you want to be remembered by. How do you do that? Simply by making a genuine, sincere and direct connection with that person.

I heard someone talking about leadership recently, and he said that he had approached Sir Richard Branson at a charity event and asked to interview him for a book. Sir Richard asked, “What will make your book different to all the others that are out there?”, and the guy replied, “Erm, I don’t know. You’ll be in it?”

He didn’t get the interview.

And the reason? It wasn’t because his answer was lame and ill thought through, even though that was true. It was because the guy couldn’t differentiate himself. Now, he succeeded in interviewing many other, less famous corporate leaders for his book. For them, being interviewed for a book was different, something new. But for Sir Richard, it’s something he probably gets asked to do at least once a week. In the words of Dash from The Incredibles, “When everyone’s special, no-one is”.

Psychologists tell us about the principles of ‘primacy and recency’, where our first and most recent experiences stand out to us most strongly. So that would tell you to be the first to do something. But history is littered with examples of people who were first, but were the first to fail. One hit wonders, as it were. And in any case, watch a typical episode of TV’s Dragon’s Den and you’ll see one entrepreneur after another trying to convince the Dragons that their new product is worth investing in, just because it’s new. The answer they often get is that no-one has done it before for a very good reason – because no-one needs it!

My overall advice to you is therefore to stand out from the crowd by not trying to. Don’t try to be different. Don’t try to be louder or brighter than your competitors. Focus on the one person you want to impress and just be yourself. Be honest, open and sincere. Tell them why you want their attention, and why you deserve it. You don’t need to be confident, because the nervous energy that you build up to achieve confidence easily spills over into arrogance, and that’s a guaranteed turn-off.

Finally, if you’re looking for three simple tips, here they are. To be memorable, approach the person you want to be remembered by and say:

1.    I really want to meet you

2.    I really want to be remembered by you

3.    And here’s why…

Paul's tweets

  • 1 year 10 weeks

    Musical inspiration. ♫ Liked from Radio t.co/MsvyxonK #Spotify

  • 1 year 11 weeks

    Customs staff on strike at Dusseldorf airport. Lines of people around the block. Nightmare

  • 1 year 11 weeks

    RT @fredmacaulay: ITV have made a fairground coin game into a tv show with Ben Shepherd. Next people throwing ping pong balls into bowls ...