The Pitch Doctor in The Telegraph
I was recently interviewed by a journalist for The Telegraph about my views on the use of technology in presentations and pitches.
By now, you'll perhaps already know what I'm going to say - the technology isn't the presentation, you are.
In The Pitching Bible, this is one of the first lessons that I share with readers. Technology can fail, slides can go awry, projectors can burn out, but the pitch is in your memory forever. When you stand up to pitch, it's just you, your pitch and your audience. Anything else that you can use - slides, music, props - is a bonus. But time and time again, experience proves that the very best pitchers and presenters are those who can step away from the crashed laptop or corrupted slides and continue their pitch seamlessly.
I'm not sure about being described as the business world's Derren Brown, but overall I feel that the article gets the most important points across and definitely adds a vital, human dimension to the role of technology in business today.
You'll find the full article in The Telegraph's Business Technology Supplement on November 24th 2011.
You can also download a scanned copy here.