Living in Interesting Times
Like it or not, we are living in interesting times. Cut-backs, job losses, spiralling debt, dwindling optimism, a media industry battling to sustain itself in a fractured, fickle world… But it’s not all bad.
I’ve long since believed that, when times are tough, people who deliver on their promises are at a premium. It’s the people who talk it but can’t walk it that tend to be the first out the door when jobs are on the line — and the first in the door when work is being handed out. This is why I’m an evangelist about education and training. And it’s also way I’ve spent the past 9 months distilling my beliefs and experience into a doorstop of a book. It’s called The Pitching Bible, it’s 333 pages long, it was published just before Christmas and it basically contains everything you need to know to get yourself and your message across.
I’ve been pitching for 25 years — everything from TV shows to pop songs to training programmes. I learned how to pitch on the front line, and I have the scars to prove it. I’ve won pitches and I’ve lost them. I know what works and what’s the pitching equivalent of anthrax.
I’ve studied pitching, taught pitching and continue to learn surprising things about pitching. Which is why I felt qualified to write a book about it — and why I dare to hope The Pitching Bible will be a useful addition to the canon of training manuals and business books. Interesting times demand looking at the world with new eyes.
I feel that when there are interesting times there are also lots of interesting opportunities.