The H Factor
This week David Cameron announced £2 million of funding for the measurement of happiness and well-being in the UK. Do you really believe we have to spend all that money on finding out how happy people are? Does it make a difference to how we'll feel about the recession, or the public spending cuts? I think that we could better spend the money doing something about changing people’s attitudes.
When the Tories were in opposition, they first mooted a policy of ‘improving levels of happiness’ and The Politics Show (BBC 1) asked me to take part in a televised debate called ‘Can you teach happiness’ with MP’s, trade union leaders and a distinguished professor. It was a lively debate with the majority saying that teaching people to be happy was not possible. I took the opposing view and still believe that using smart psychological techniques you can programme people to change the way they think about life and therefore, increase their perception of happiness.
According to current research, in the determining levels of happiness, genetics accounts for about 50 per cent; life circumstances, such as age, gender, marital status, income, health and occupation, account for about 10 to 20 per cent; and the remainder is a product of how we think and act
In my book - The Pitching Bible - The Seven Secrets of a Successful Business Pitch, I say that 95 percent of your emotions (both positive and negative) are influenced by how you talk to yourself. It’s not what happens to you but the way you interpret the things that determine how you feel.
Whilst I don’t want to come across like the title for a Paul McKenna book, I really believe that I can make you happy.