Cast a ripple in the pond
I am very fortunate to live an interesting life, meeting fascinating people. I am just back from the Edinburgh TV festival and about to feature at the DICON2011 conference in Seoul, Korea. I have delivered a keynote lecture in Korea before but this time I don’t have to travel over there as I am doing everything via Skype.
At the last MIP festival in Cannes, I was pitch doctoring a Content 360 competition for a few people, one of whom was a charming Korean gentleman by the name of Harry D Lee. His English, as I am sure he would admit, was not the best but he was full of passion and an obvious capacity for hard work.
Harry was very keen to know how to pitch his project well and I gave him dome pointers about delivery, rapport , structure and even a hook line for his pitch. ‘Fun For Viewers - Profit For Producers'. Against all the odds Harry won the pitch and wrote me the most gracious and complimentary e-mail afterwards, which read,
"I must say "Thank you for your mentoring us" first of all. We won the first prize at MIPTV Content 360 due to your valuable advice. During the 30 minutes you let us know what to focus and how to pitch. You even gave us a good idea of motto 'Fun for viewers, make profit for producers' I repeated it over and over until I spoke it instinctively. And it helped!"
One of the joys of pitch doctoring is when people come back and tell you how you helped to change their lives. Harry’s life has been changed dramatically by winning the competition and now he is a keynote speaker at DICON2011 and is helping to change other people’s lives. His lecture is called Win a Competition and Be a Network King . I am very pleased to be helping him share some of my secrets with his colleagues in Korea.
Cast a ripple in the pond...